MONETTE COUNSELING SERVICES
Refreshing a beloved brand identity
Patrick liked the joy and hopefulness of his existing branding, but was ready for it to evolve with his growing therapy practice.
To refresh and add depth to his existing logo, I applied a soft gradient and cleaned up the symmetry of the sun’s rays.
ICON SUITE
Based on the services he provides, I created a custom suite of icons inspired by the logo to act as a visual shorthand across Patrick’s branding. While some, like the podcast icon, are self explanatory, the Hold Me Tight® knot icon is a nod to the cover of the program developer’s original workbook.
DESIGN COMPONENTS
Knowing my client runs a business of one, I wanted to give Patrick all the assets he would need to create endless designs that look and feel like his brand - even when his logo isn’t present.
FLEXIBILITY
With a fuller and more flexible brand suite, the options are limitless!
This brand refresh gives Patrick the opportunity to build a strong visual identity that will help his potential clients recognize and remember his business across a multitude of digital and physical spaces.