Brand Discovery & Design
Your brand is so much more than a logo.
It’s the impression your audience gets when they visit your website, enter your store, or engage with your social media posts.
Whether you’re developing your first business or revitalizing a longstanding organization, let’s elevate how your work shows up in the world.
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This is when we’ll reflect on your mission, vision, and values to inform a brand strategy that speaks to these tenets.
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We’ll use the information gathered during our consultation to pinpoint your ideal audience and develop a position statement that describes your organization's role within the greater landscape of your field.
By building a solid foundation, we will have a clear idea of your brand's creative direction and how to tell your story.
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Inspired by our foundational work, I’ll design a cohesive brand suite that not only speaks to your values, but resonates with your ideal audience.
Your brand suite will include:
• primary logo
• alternative submark logo
• favicon logo
• complimentary design elements
• custom color palette
• suggested typography
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To ensure brand consistency across all audience touchpoints, I’ll create guidelines outlining your brand foundation, design asset usage, and copywriting suggestions.