Before the COVID-19 pandemic, the Wisconsin Association for Perinatal Care and the organizations under it’s umbrella were thrust into the digital world. They needed to pivot from hosting in-person educational series to connecting with the perinatal community via webinars and social media.

To begin WAPC’s transition to it’s new virtual home, I helped them to:

• define their brand identity,

• participate in online awareness campaigns,

• convert existing resources into social media content,

• develop a consistent marketing and communications cadence, and

• eventually undertake a full digital transformation.

Learn more about this transformation from my plenary presentation on strategic storytelling at the 2022 Alliance for Innovation on Maternal Health (AIM) Annual Meeting, starting at the 1:27:00 timestamp.