WISCONSIN PERINATAL CONFERENCE
Blending brands for a mutual event
After cancelling their 50th perinatal conference because of the pandemic, the Wisconsin Association for Perinatal Care (WAPC) transitioned to solely offering digital programming for healthcare workers statewide and beyond.
In 2022, they were eager to reconnect with their members and conference attendees, but wanted to broaden the scope of their offerings by partnering with the Wisconsin Perinatal Quality Collaborative (WisPQC) to provide quality improvement education.
Keeping WAPC’s monochromatic green and WisPQC’s recognizable blue logos in mind, I developed a mutual brand that nodded to each organization while also representing the blending of their work and the growth and positive change that would come of it.
DIGITAL MARKETING
Welcoming conference attendees back to the first in-person event in more than two years calls for a special save the date.
By sharing this video across each organization’s digital marketing platforms, we were able to not only remind conference-goers to mark their calendars, but inform them that this event would be both a continuation and a new experience.
Using social media trends to show relevance while sparking a sense of nostalgia.
Building connection and anticipation
with staff-recorded content.
Livestreaming fosters a sense of community and inspires viewers to register next year.
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