Storytelling for Sustainability

Your marketing is about so much more than metrics; it’s an opportunity to share your story, inspire others, and build a community.

I was invited to present a plenary session at the 2022 Alliance for Innovation on Maternal Health (AIM) Annual Meeting on using audience-centered, strategic storytelling to do just that for the Wisconsin Perinatal Quality Collaborative (WisPQC).

Watch the full plenary session, at the 1:14:00 timestamp starting with Krista Martin on message mapping and ending with Brenda Barker on podcasting, or view my presentation on strategic storytelling at the 1:27:00 timestamp.